The film is timed to the release of the new Kenzo World fragrance, and casts L.A.’s Dorothy Chandler Pavilion in a starring role.
On July 4, Kenzo creative directors Humberto Leon and Carol Lim threw a fancy backyard BBQ bash in Paris to celebrate their first fragrance for the fashion house, Kenzo World. To accompany the new parfum, the designers partnered with longtime collaborator, Her director Spike Jonze, on a short film called My Mutant Brain, starring The Nice Guys actress Margaret Qualley.
In the movie, Qualley breaks away from a boring formal dinner and dances (over)dramatically down the halls of the Dorothy Chandler Pavilion in DTLA. With moves choreographed by Ryan Heffington (whose work is seen in Sia’s “Chandelier”), Qualley shows off her best high kicks, back flips and even the ability to shoot, uh, laser beams from her fingers to the tune of Sam Spiegal and Ape Drums’ dance track “Mutant Brain.”
“When we think about perfume campaigns, we think about a pretty girl with a bottle. This clip is exactly the opposite,” said Qualley, who is clad in a green dress designed by Leon and Lim in the film. “It’s very multi-faceted and different; it takes the spectator by surprise.”
The feminine floral scent of Kenzo World, created by perfumer Francis Kurkdjian, features notes of Ambroxan, Peony and Egyptian Jasmine in an eye-shaped bottle that’s inspired by the luxury label’s famous eye motif.
As Lim and Leon put it, “The eye is both feminine and powerful at the same time.”